IT IS TRUST, STUPID!
We live in an attitude-driven culture, due to social media and everyone’s opportunity to have their 15 minutes of fame with one spectacular post that goes viral. With everyone being a publisher, conventional sources of information have lost ground in recent years.
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THE ART OF STORYTELLING
An expert storyteller knows that a story alone is not good enough. A truly multi-media environment requires multi-channel publishing, context, and consistency to work its magic.