The ability to communicate effectively is essential to the success of any relationship, whether it be a personal or professional connection. In addition to forming emotional relationships and resolving problems, it is an essential component in the process of establishing trust. Nevertheless, when it comes to corporate communications, you need to be sure that your efforts are in line with the objectives of your organisation.
“The single biggest problem in communication is the illusion
George Bernhard Shaw
that it has taken place.”
If Shaw was right, it is not enough to simply disseminate the various corporate messages. Beyond facts, every story must have an emotional layer, and you must make sure that the invitation to engage and start a conversation is well received.
This is why you should start with a strategy that effectively translates your company’s goals and objectives into a corporate communications programme that helps accomplish these goals and objectives. This is my expertise and passion.
Strategy is the connective tissue that provides consistency and reliability across the many manifestations of your organisation.
Content strategy aligns your brand’s narrative, your audience, and the tools for distributing your messages efficiently.
Social media strategy organises your organization’s goals into a coordinated set of messages and KPIs to maximise the return on investment.
Never mess with influencers. They help spread your message, bring new people into your community, and protect you when you need it.
Change is a chance. However, you must explain the facts, as many people reject new aspects that come unasked for.
Never waste a good crisis. But don’t run into it before having your framework of tools, messages, allies, and contact persons ready.
Understanding how the media operates is more important for successful press work than owning the most influential connections.
Reputation management is a unified approach to customer, partner and community management, media relations, and internal communication.
Product PR, launch campaigns, and defective product returns require diplomacy and a
no-nonsense approach to communications.
Performance management is about audience engagement, clear KPIs, and a smart evaluation of both to get better.
This is the window to your world—a chance to present yourself. Design it based on what your audience expects, not on your own preferences.
Corporate videos may attract your audience. But keep in mind you compete with public TV and social media. Accept it and deliver—or quit.
If you need someone to manage your team or take responsibility for a unique project, involving me might be beneficial.
I can provide insights on communication strategy, storytelling, media presence, content and community management.